Saturday, August 16, 2008

Top Earning "Chefs"

I found this interesting.

How much does your favorite celebrity chef earn in a year? According to the latest Forbes list of top-earning celebrity chefs, Rachael Ray leads the pack.

Is there anybody else you think should have made the list? Where is Emeril?

1. Rachel Ray- $18 million
2. Wolfgang Puck - $16 million
3. Gordon Ramsay- $7.5 million
4. Nobuyuki Matsuhisa - $5 million
5. Alain Ducasse - $5 million
6. Paula Deen - $4.5 million
7. Mario Batali - $3 million
8. Tom Colicchio - $2 million
9. Bobby Flay - $1.5 million
10. Anthony Bourdain - $1.5 million

I'm not surprised. The older I get the more I realize it's all about marketing the package. Yes there are some very talented Chefs on the list but there are a couple clinkers as well. (Paula Dean was especially surprising)

Even the real Chefs on the list know it's about marketing and oppurtunity.

Another Chef's Blog

As you know I've been searching for chef's blogs on the web. A good place to find them is on other chef's blogs. I found one on Michael Walsh's blog, View from the Kitchen. I just added the link to "Cuisinier's Kitchen" on my link list. I just started reading it so I'm short on info but the Chef appears to be a talented guy cooking in Seattle. Definitely an upscale restaurant serving the latest "haute" cuisine. It's looks like a big place, possibly a hotel. Seattle is a foodie town with plenty of fine diners with deep pockets. A great place for a chef to be working. Chef's often lament (myself included) about how far you can go with a menu in a food challenged city, Seattle is not one of them.

I also added a link to "Eat Wisconsin". A local guy who enjoys food and posts regularly. Mark Czerniec's blog is another local foodie whose link is on my list. In addition to Chef's blogs I also include local writers who aren't in the industry. I think it's important to network locally to promote the area's dining scene and each others blogs.

Speaking of blogs, one thing I've noticed while searching is that one thing many of these blogs have in common is a link to Michael Ruhlman's blog. If you've never heard of him he's an author who writes extensively about food and has appeared on Tony Bourdain's show as well as a judge on Top Chef. I never heard of him until an author acquaintance of mine mentioned he got a boost in sales when Ruhlman reviewed his book. I guess that's why so many foodies and Chef's include his link. The hopes of exposure. Everyone wants to be read right? When I came across his blog I added his link and shot him an e-mail about mine. He responded he'd "take a look" but he must not have found much to like. No further communication or link. I understand he probably has people falling all over themselves trying to get his attention. You can't list every one's blog. So unlike my fellow bloggers I removed his link. The least he can do is remove the ones from his blog that haven't posted in months. Besides he's not a foodservice pro and he aint local. Sour grapes? Maybe but I like people who get their hands dirty.